About Us
BG NAIDU SWEETS, now a household name in Trichy and Pudukkottai districts had a humble beginning at Trichy Palakarai, in the year 1908. It was established by Deivathiru Shri B. GOVINDARAJULU NAIDU who hailed from Iluppur, a small hamlet enroute Pudukkottai and Viralimalai. We are manufacturers of traditional and preferred sweets and savouries and considered as one of the oldest sweet shops in Tiruchirappalli district.
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BG Naidu sweets has gradually grown up as one of the leading sweets and savouries shop in Tamil Nadu, catering to the needs of all sections of the public, irrespective of caste, creed and age. We have conquered the taste buds of consumers, young and old, withour traditional sweets and savouries.
Deivathiru B. G. BAKTHAVATCHALAM, the son of Deivathiru B. GOVINDARAJULU NAIDU was very much interested in carrying out the vision and mission of his father, the founder. He maintained the same tradition of hospitality and bonding with our customers.
We believe that our customers are our pillars, and we are always striving hard to satisfy our discerning customers with consistent quality and taste.
Presently, BG NAIDU SWEETS is operating with a chain of 8 outlets in Tiruchirappalli and one at Pudukkottai. The name BG NAIDU SWEETS is synonymous with good quality and sincere service. We are well known for our best quality of sweets and hospitable nature of receiving customers. With the aim to let our customers know the real value of milk sweets, we use quality milk acquired from our own dairy farm, MARAMMAL DAIRY FARM, situated at Keelamullaikudi village, Trichy processed under modern and hygienic conditions. We offer top class varieties of mouth watering and tongue tingling sweets, fresh and delicious, using this milk at affordable prices.
Apart from kitchens attached within the branches, a centralized kitchen with advanced and modern facilities, located at Sangliandapuram, Trichy serves all the branches. A good team of employees work meticulously from dawn to night, to organize every activity of the organization.
All preparations are done by eminent masters drawn from different parts of India, to prepare their own specialities, be it, the Laddu and mouth watering Halwas of South, or variety of Sone Papdis of the North, mouth watering Rasagollas of the East or Milk and dry fruit sweets of the West – BG NAIDU SWEETS are rich in taste and tradition of the region of choice of our customers.
Irrespective of caste of religion our sweets have now become a part and parcel of every home.
BG NAIDU SWEETS, in the long years, have earned a good name in supplying for bulk orders. Functions and occasions are incomplete without the most preferred ‘BGN – LAADUS’ OF BG NAIDU. We are favourite suppliers of sweets for masjids and temples on occasions and festivals throughout the year and to majority of schools and colleges in around Tiruchirappalli District.
Our loving and caring customers feel delighted to call us ‘Mappillai’ and to be called with love and affection as ‘Mama’. We dedicate our success to millions of our valued customers.
Not only our Indian consumers, but also the Indian community living abroad, prefer and call us to send our sweets through whoever goes to meet them. Whenever a customer goes abroad, he feels happy to take BG NAIDU SWEETS to satisfy their hosts. Our customers abroad do not forget the superb and exquisite taste and blend of our sweets.
We have also come out with new innovations in Festive and Gift Packing. Special attention is paid towards customer satisfaction. We adopt stringent measures in maintaining the highest quality of hygiene right up from the initial stages in production till the time they are packed and delivered.
With the rich experience of our three generations, we offer the cleanest and best quality products produced using the most modern technology to suit the contemporary taste, without disturbing the traditional taste.
The driving force behind our success is Mr. G.B. BALAJI and his three brothers, Mr. B. BADRINATH, Mr. B. KEDARNATH and Mr. B. AMARNATH, who follow the footsteps of their father Deivathiru B.G. BAKTHAVATCHALAM and guidance from their caring mother Mrs. B. SANTHA BAKTHAVATCHALAM by constantly improvising the service, quality and taste of their products.
In order to offer better service to our customers, we have chosen to meet you through our website. Do visit us and feel free to share your views about us so that we grow and serve you better. We are always looking forward for your suggestions.
JUST AS YOU STEP INTO ANY OF OUR SHOPS – YOU CAN DEPEND ON OUR SWEETS BEING THE FRESHEST AND THE TASTIEST AVAILABLE.




